Marketing Grassfed Products Profitably
Using real-life examples from direct marketers and business leaders from around the country, Marketing Grassfed Products Profitably offers guidelines for men selling to women and women selling to men, and it covers the following topics: How to expand and develop more than your primary products; determine prices; create marketing plans; get customers to sell themselves; make your booth stand out at farmers’ markets; develop a Buying Club of customers; take advantage of database marketing; capitalize on public relations without advertising; and what to do when someone copies you.
Allan Nation, the editor of the Stockman Grass Farmer and the author’s spouse, writes in the Preface: “While this book is written by a woman with a female audience in mind, the marketing principles are universal. With this book, those guys among us can learn to be better marketers as well, and maybe have a better understanding of our spouses too.”
Soft Cover 363 p.
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