Grassroots Marketing

In stock

Shel Horowitz

Only one-third of all new businesses reach their fifth year. Those who succeed have savvy marketers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success.

You’ll learn how to: create an affordable, effective marketing plan; get free publicity; stretch every marketing dollar; differentiate between genuinely useful opportunities and time-wasting money pits; tap the incredible marketing resources of the Internet—without being flamed; measure the effectiveness of your marketing.

Grassroots Marketing is the essential companion to any small business, nonprofit organization, or self-employed individual. After all, it is a noisy world!

Soft Cover 306 p. 

Grassroots Marketing
Grassroots Marketing


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